"The Wall Street journal guide to information graphics : the dos and don'ts of presenting data, facts, and figures" is a PDF drawn from the Internet Archive and catalogued under Mathematics for Undergraduate / College. From the source: 157 pages : 25 cm The definitive guide to the graphic presentation of information contains a step-by-step guide to executing clear, concise, and intelligent graphics. The most current digital information is included along with practical… Slide Collection preserves the upstream link, the original creator credit and the licensing terms; download the file to use it in a classroom, study group or revision plan.
About this presentation
157 pages : 25 cm The definitive guide to the graphic presentation of information contains a step-by-step guide to executing clear, concise, and intelligent graphics. The most current digital information is included along with practical advice, making this an essential reference "In today's data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; and how to make a graphic "colorful" even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn't but also you can see the dos and don'ts for yourself."--Publisher's description Includes index Introduction -- 1. The basics -- Charting -- Numbers -- Data integrity -- Data richness -- Fonts -- Legibility -- Typography in charts -- The visual--data continuum -- Color -- Basics -- Color palettes -- Color in charts -- Color chart templates -- Coloring for the color blind -- Color scale application -- 2. Chart smart -- Lines -- Height and weight -- Y-axis increments -- Clean lines, clear signal -- Legends and labels -- Left-right y-axis scales -- Comparable scales -- Vertical bars -- Form and shading -- Zero baseline -- Multiple bars and legends -- Broken bars and outliers -- Horizontal bars -- Ordering and regrouping -- Negative bars -- Pies -- Slicing and dicing -- Dressing up the slices -- Slicing a slice -- Proportional pies -- Tables -- Grid lines -- Numbers alignment and ordering -- Pictograms -- Choice of icons -- Comparing quantities -- Maps -- Mapping and shading -- 3. Ready reference -- Do the math -- Mean, median, mode -- Standard deviation -- Probability -- Average vs. weighted average -- Moving average -- Logarithmic scale -- Comparable scales -- Percentage change -- Re-indexing to 100 or 0 -- Percentages -- Expressing percentages -- Absolute values vs. percentage changes -- Percent of a percentage -- Don't average percentages -- Copy style in charts -- Words -- Numerals -- Money -- Major stock indexes -- Measuring performance -- Arithmetic vs. geometric rate of return -- Currencies -- 4. Tricky situations -- Missing data -- Big numbers, small change -- Comparable scales -- Coloring with black ink -- 5. Charting your course -- Org chart -- Flow chart -- Work plan -- Timeline -- Progress report -- Spider chart -- Schedule and budget chart -- In brief -- Acknowledgments -- Creative process revealed -- Index
How to study this deck
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Undergraduate viewers should treat this as a scaffolding for deeper reading — the slides outline the territory, but the textbook chapters and primary sources remain the actual content.
Five questions to test your understanding
- What is the single most important claim on the first three slides, and what evidence is offered for it?
- Which slide could you remove without losing the argument? Which slide is load-bearing?
- Where does the deck switch from definitions to applications? Mark that transition.
- What would a student who already disagreed with the conclusion need to see to be convinced?
- Which two slides, if combined, would give the clearest one-slide summary of the whole deck?
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