Infographics : the power of visual storytelling

By Lankow, Jason · Published by Hoboken, N.J. : John Wiley & Sons, Inc. · 2012-01-01T00:00:00Z · Language: eng · 1,368 views
Source: Internet Archive Format: PDF Undergraduate / College
Informationsgrafik Visualisierung Communication visuelle Infographie Réseaux sociaux en ligne Traitement électronique des données Business and Management Multimédia

"Infographics : the power of visual storytelling" is a PDF drawn from the Internet Archive and catalogued under Computer Science for Undergraduate / College. From the source: 263 pages : 23 cm Explains how infographics use visual communication to attract, inform, and entertain their audience Includes index Importance and efficacy: why our brains love infographics : Varied perspectives on information design ;… Slide Collection preserves the upstream link, the original creator credit and the licensing terms; download the file to use it in a classroom, study group or revision plan.

About this presentation

263 pages : 23 cm Explains how infographics use visual communication to attract, inform, and entertain their audience Includes index Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention -- Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics -- The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum -- Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production -- Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends -- Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports -- Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs -- What makes a good infographic? : Utility ; Soundness ; Beauty -- Information design best practices : Illustration ; Data ; Visualization -- The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company Includes bibliographical references and index

How to study this deck

Computer-science slides are deceptively dense. Code snippets and diagrams collapse hours of design decisions into a few lines, so resist the urge to skim. Run the snippets locally, change one variable, and observe what breaks.

Undergraduate viewers should treat this as a scaffolding for deeper reading — the slides outline the territory, but the textbook chapters and primary sources remain the actual content.

Five questions to test your understanding

  1. What is the single most important claim on the first three slides, and what evidence is offered for it?
  2. Which slide could you remove without losing the argument? Which slide is load-bearing?
  3. Where does the deck switch from definitions to applications? Mark that transition.
  4. What would a student who already disagreed with the conclusion need to see to be convinced?
  5. Which two slides, if combined, would give the clearest one-slide summary of the whole deck?

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