"Impossible to ignore : creating memorable content to influence decisions" is a PDF drawn from the Internet Archive and catalogued under Psychology for Undergraduate / College. From the source: x, 273 pages : 24 cm Includes bibliographical references (pages 249-262) and index Memory is a means to an end: why memory matters in decision-making -- A business approach to memory: three steps to influence… Slide Collection preserves the upstream link, the original creator credit and the licensing terms; download the file to use it in a classroom, study group or revision plan.
About this presentation
x, 273 pages : 24 cm Includes bibliographical references (pages 249-262) and index Memory is a means to an end: why memory matters in decision-making -- A business approach to memory: three steps to influence memory and decisions -- Control what your audience remembers: practical ways to avoid the hazards of random memory -- Made you look: how cues pave the way to action -- The paradox of surprise: the price we pay for extra attention, time, and engagement -- Sweet anticipation: how to build excitement for what happens next -- What makes a message repeatable?: techniques to convince others to repeat your words -- Become memorable with distinction: how to stay on people's minds long enough to spark action -- "I write this sitting in the kitchen sink": the science of retrieving memories through stories -- How much content is too much?: how to handle content sacrifice -- How does the brain decide?: the neurobiology and neuroeconomics of choice -- The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting -- Checklist for memorable content
How to study this deck
Psychology presentations move quickly between studies, theories, and clinical applications. Track which is which — a single slide may cite a theory, an experiment, and a treatment, but the strength of evidence behind each can vary widely.
Undergraduate viewers should treat this as a scaffolding for deeper reading — the slides outline the territory, but the textbook chapters and primary sources remain the actual content.
Five questions to test your understanding
- What is the single most important claim on the first three slides, and what evidence is offered for it?
- Which slide could you remove without losing the argument? Which slide is load-bearing?
- Where does the deck switch from definitions to applications? Mark that transition.
- What would a student who already disagreed with the conclusion need to see to be convinced?
- Which two slides, if combined, would give the clearest one-slide summary of the whole deck?
Where this deck fits in the wider catalogue
Slide Collection classifies this presentation under Psychology, alongside other openly-licensed material in the same subject. If you are preparing a unit at the Undergraduate / College level, the dedicated combined Psychology · Undergraduate / College page is the fastest way to find adjacent decks with the same audience in mind.
Citation & reuse
If you reuse material from this deck in your own teaching or coursework, please cite the original source on the Internet Archive and check the license attached to the file before redistribution. Slide Collection links to the upstream source on every detail page so the original creator and licensing terms are always one click away.