"Event marketing : how to successfully promote events, festivals, conventions, and expositions" is a PDF drawn from the Internet Archive and catalogued under Economics & Business for Undergraduate / College. From the source: 1 online resource (xxiv, 224 pages) Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals… Slide Collection preserves the upstream link, the original creator credit and the licensing terms; download the file to use it in a classroom, study group or revision plan.
About this presentation
1 online resource (xxiv, 224 pages) Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event Includes bibliographical references (pages 209-215) and index Print version record Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing
How to study this deck
Economics slides love graphs. Before accepting any conclusion, identify the axes, the model's assumptions, and the variables held constant. The conclusion follows from the model, not from the world.
Undergraduate viewers should treat this as a scaffolding for deeper reading — the slides outline the territory, but the textbook chapters and primary sources remain the actual content.
Five questions to test your understanding
- What is the single most important claim on the first three slides, and what evidence is offered for it?
- Which slide could you remove without losing the argument? Which slide is load-bearing?
- Where does the deck switch from definitions to applications? Mark that transition.
- What would a student who already disagreed with the conclusion need to see to be convinced?
- Which two slides, if combined, would give the clearest one-slide summary of the whole deck?
Where this deck fits in the wider catalogue
Slide Collection classifies this presentation under Economics & Business, alongside other openly-licensed material in the same subject. If you are preparing a unit at the Undergraduate / College level, the dedicated combined Economics & Business · Undergraduate / College page is the fastest way to find adjacent decks with the same audience in mind.
Citation & reuse
If you reuse material from this deck in your own teaching or coursework, please cite the original source on the Internet Archive and check the license attached to the file before redistribution. Slide Collection links to the upstream source on every detail page so the original creator and licensing terms are always one click away.